Last week alone, the app managed two million. Houseparty, owned by the California-based Epic Games, was launched in 2016 but until this month averaged around 130,000 downloads, the Financial Times reported. "We are physically separated, but we can still be social and this is what these apps are allowing us to do," said Ekant Veer, a professor of marketing at Canterbury University. Houseparty has become New Zealand's, and several other countries', most downloaded mobile overnight, according to data from App Annie. Under the company's privacy policy, personal data is collected automatically unless the user opts out and even when they do some data is still collected. The app, which allows users to join video calls and play games with friends on the platform, has become New Zealand's most popular app during the Covid-19 lockdown.īut a marketing professor is sounding a warning about the viral video chat platform, which has housebound people hooked. The Houseparty app in the Apple app store.
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